The Future of Public Service and Strategy Management-at-Scale


  • John M. Bryson University of Minnesota
  • Bill Barberg InsightFormation
  • Barbara C. Crosby University of Minnesota



strategic management, strategy management-at-scale, strategising, strategic planning, strategy mapping


Increasingly, government agencies and non-profit organisations are called on to address challenges that go well beyond any individual organisation’s boundaries and direct control. Strategic management for single organisations cannot respond effectively to these crossboundary, cross-level, and often cross-sector challenges. Instead, a new approach called strategy management-at-scale is required. This article compares strategic management with strategy managementat-scale. It responds to the question, what does strategy managementat-scale look like, and what seems to contribute to its success? The new approach helps foster – but hardly guarantees – direction, alignment and commitment among the multiple organisations and groups needed to make headway against the challenge.


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Author Biographies

John M. Bryson, University of Minnesota

John M. Bryson is McKnight Presidential Professor Emeritus at the Hubert H. Humphrey School of Public Affairs at the University of Minnesota. He works in the areas of leadership, strategic management and collaboration. He is a fellow of the US National Academy of Public Administration and received the 2021 Routledge Prize from the International Research Society for Public Management for lifetime scholarly achievement.

Bill Barberg, InsightFormation

Bill Barberg is the president and founder of InsightFormation Inc., a consulting and technology company that helps communities, regions and countries develop and implement strategies for complex social challenges. Over the past 15 years he has trained and coached several cutting-edge and nationally recognised efforts to improve the social determinants of health and break the cycle of poverty and poor health.

Barbara C. Crosby, University of Minnesota

Barbara C. Crosby is associate professor emerita at the Hubert H. Humphrey School of Public Affairs at the University of Minnesota. Her most recent book is Teaching Leadership: an integrative approach (Routledge, 2017). In 2022 she received a lifetime achievement award from the International Leadership Association.