ASHILL, Nicholas; DAVIES, John; JOE, Anthony. Sponsorship Scale Development: A Study of a National Sports Event in New Zealand. School of Management Working Papers, [S. l.], p. 1–29, 2000. Disponível em: https://ojs.victoria.ac.nz/somwp/article/view/7253. Acesso em: 25 oct. 2025.