More than Rubbish

The potential of Māori ephemera

Authors

DOI:

https://doi.org/10.26686/arch.10657

Keywords:

Printed ephemera -- Collectors and collecting, Māori (New Zealand people) -- Library resources, Māori (New Zealand people) -- Material culture, Pānuitanga whakatairanga, Takatāpui, Reorua

Abstract

This article discusses a few objects which showcase the potential for Māori ephemera collections. A menu for Mojo café showcase a conscious adoption of bilingualism and the coining of new words for te reo Māori. An Air New Zealand sick bag showcase the use of Māori imagery, language and culture as part of Air New Zealand's branding. Pamphlets produced by Gender Minorities Aotearoa providing advice and support for people identifying with diverse sexualities, sexes and genders, showcase how takatāpui and intersex people have been part of Māori society, highlighting a paucity of gender specific forms in te reo Māori prior to colonisation.

Metadata reused from the National Library of New Zealand Te Puna Mātauranga o Aotearoa under a CC BY 4.0 license.

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Author Biography

Tharron Bloomfield, Auckland Museum

Tharron Bloomfield is Project Curator, Māori at the Auckland Museum. He has held a variety of roles in cultural institutions in New Zealand, Australia and the USA. He has a particular interest in collecting Māori examples of popular culture and social history.

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Published

2018-06-01

Issue

No. 2 (2018)

Section

Articles